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Born Globals – Early Internationalizing Firms
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8194-2053
2006 (English)In: Marketing: Broadening the Horizons / [ed] Stefan Lagrosen & Göran Svensson, Lund: Studentlitteratur, 2006, p. 235-254Chapter in book (Refereed)
Abstract [en]

The aim of this book is to provide a wider perspective of the marketing field, particularly at a time when the field of marketing is expanding and developing in new and different directions. Unlike the more traditional literature, this book affords a deeper insight into the new marketing avenues of services marketing, business-to-business marketing and relationship marketing. Several other relevant marketing-related areas are also presented.

An international team of distinguished authors contribute their expertise, which provides a comprehensive overview of recent marketing developments. (Från förlaget)

Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2006. p. 235-254
Keywords [en]
Firms
National Category
Economics and Business Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-1372Local ID: 2082/1751ISBN: 91-44-03983-2 OAI: oai:DiVA.org:hh-1372DiVA, id: diva2:238590
Available from: 2008-04-28 Created: 2008-04-28 Last updated: 2013-11-19Bibliographically approved

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Andersson, Svante

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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More styles
Language
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  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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