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Suppliers' international strategies
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8194-2053
2002 (English)In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 36, no 1-2, p. 86-110Article in journal (Refereed) Published
Abstract [en]

A longitudinal study of the international behaviour of Swedish suppliers is presented. Three different types of supplier are identified: simple suppliers, advanced suppliers, and own product suppliers. Factors influencing the internationalisation of these suppliers are discussed. It is concluded that the firms' offer and the customers' buying strategies influence the firms' international behaviour. However, these factors do not determine the international strategies completely. Various entrepreneurs will choose various strategies. Three different types of entrepreneurs are identified: the marketing, technical, and structural entrepreneurs. The type of entrepreneur influences the firms' international strategies in different directions.

Place, publisher, year, edition, pages
Bradford: MCB Journals , 2002. Vol. 36, no 1-2, p. 86-110
Keywords [en]
Suppliers, International Business, Entrepreneurialism, Sweden
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-1369DOI: 10.1108/03090560210412719Local ID: 2082/1748OAI: oai:DiVA.org:hh-1369DiVA, id: diva2:238587
Available from: 2008-04-25 Created: 2008-04-25 Last updated: 2017-12-13Bibliographically approved

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Andersson, Svante

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