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Varumärkesindelning - en uppsats om klädföretags varumärken
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2007 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

With this essay we want to enlighten the problems to match the brand image an enterprise has with their determination of prices. The purpose with this study is to examine how customers apprehend when cloth enterprises extend their brand in the same category. Further we want do identify how this kind of brand extension can affect the position on the market the enterprise has. Thereby we want from incumbent relevant theories develop factors which enterprises ought to take into consideration at the time of a brand extension in the same category.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2007.
Keywords [sv]
Varumärken
Identifiers
URN: urn:nbn:se:hh:diva-945Local ID: 2082/1306OAI: oai:DiVA.org:hh-945DiVA, id: diva2:238163
Uppsok
Social and Behavioural Science, Law
Available from: 2007-09-07 Created: 2007-09-07 Last updated: 2007-09-07

Open Access in DiVA

fulltext(322 kB)342 downloads
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File name FULLTEXT01.pdfFile size 322 kBChecksum MD5
58589e60db65e465dc04be1576c6450db37b1ed3906ab0493f450f54297f2f8d0cb5a2cab6d99f6025105e28b38da3d7d1ea97da96732c1a4b12a22217736ff3b90f4d47064947a7817e52db4bd03a1c
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf