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E-handels vara eller inte vara: En kvalitativ studie av svenska företags e-handelsverksamhet.
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2007 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

One of the biggest changes which have affected businesses during the last ten years is the accelerating speed at which Internet technology and e-commerce has developed. If Internet earlier was used in the purpose to entertain it is now accepted as an essential business tool and companies are investing more of its resources in e-commerce activities.

Everyone “has to be on the net” today but that implies a challenge in matching e-solutions to the company’s business goals. It is necessary to have clear goals, carry out research and plan a strategy in order to operate an optimal e-commerce website for the company’s needs.

The purpose with this dissertation was to see how well companies adjust to new demands in the rapidly changing e-environment. By presenting the results of a series of interviews with e-commerce managers our aim was to answer the question of how well companies integrate its e-commerce with the company as a whole. The study was also aimed at describing how companies determine the value contribution of their corporate web sites.

We chose to study four companies within the sectors that have expanded the most in Sweden the last couple of years. The sectors are travel, electronics, clothing and furniture and the companies are well established in Sweden.

According to the empirical study conducted businesses integrate their e-commerce activities with their marketing plan and business goals relatively well. This could be a result of that companies have realised the importance and contribution of e-commerce. An area under development is the process of integrating the company’s e-commerce with the other departments within the company. The methods of determining website performance are done in a numerous ways which shows that there is not yet one optimal performance measure for e-commerce and websites.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2007.
Keywords [sv]
E-handel, affärsmål, strategi
Identifiers
URN: urn:nbn:se:hh:diva-932Local ID: 2082/1292OAI: oai:DiVA.org:hh-932DiVA, id: diva2:238150
Uppsok
Social and Behavioural Science, Law
Available from: 2007-08-20 Created: 2007-08-20 Last updated: 2007-08-20

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fulltext(500 kB)286 downloads
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3e03dcf776732b43a7b739710d9b7fd2719754f016c96d1f55d2ec3f0f69a76550738f7ded1a254ef54bd5da14d5fd0054a6d0fc416cc134aef1335d9b7f742fac95617478ac4531092af970003e6fd4
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf