hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Kommer produktplacering att ersätta traditionell TV-reklam?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2007 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

The reason for this essay is to investigate if productplacement will replace the traditionall advertising on TV.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2007.
Keywords [sv]
Produktplacering, traditionell reklam
Identifiers
URN: urn:nbn:se:hh:diva-922Local ID: 2082/1282OAI: oai:DiVA.org:hh-922DiVA, id: diva2:238140
Uppsok
Social and Behavioural Science, Law
Available from: 2007-08-20 Created: 2007-08-20 Last updated: 2007-08-20

Open Access in DiVA

fulltext(293 kB)225 downloads
File information
File name FULLTEXT01.pdfFile size 293 kBChecksum MD5
58a69e5f7495d1083372d0b07fe0a9ed52002b6d157f6ac86d7bdbffefddf5d3835c4919d8c32bdf24631b9a880789bd4d059aba8285fc19b7512cc34c00b51c0668f7f3ce3ac158f6acc679b5ef9a84
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar
Total: 225 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 475 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf