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Integrated Marketing Communications in Advertising
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2007 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2007.
Keywords [en]
Marketing, Communications, Advertising, IMC, Iberostar, Online, Offline, Strategy
Identifiers
URN: urn:nbn:se:hh:diva-852Local ID: 2082/1212OAI: oai:DiVA.org:hh-852DiVA, id: diva2:238070
Uppsok
Social and Behavioural Science, Law
Available from: 2007-06-29 Created: 2007-06-29 Last updated: 2007-06-29

Open Access in DiVA

fulltext(874 kB)3450 downloads
File information
File name FULLTEXT01.pdfFile size 874 kBChecksum MD5
bde3ad285036bc339912c14c58803ab6987543b0ee0badc4de174a7bb6a495877d840a078aa6032dc65464e18c2502ccb095845bfc71384db46e07927b4f14dcece6f8167bc25f3607d12d0ebcf2c291
Type fulltextMimetype application/pdf

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School of Business and Engineering (SET)

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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Output format
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