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A creation of competitive advantage by using differentiation of company´s strategy actions: The case study of IKEA Sweden with experiences on Chinese and French markets.
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2007 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage.
Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2007.
Keywords [en]
strategic differentiation, IKEA
Identifiers
URN: urn:nbn:se:hh:diva-851Local ID: 2082/1211OAI: oai:DiVA.org:hh-851DiVA, id: diva2:238069
Uppsok
Social and Behavioural Science, Law
Available from: 2007-06-29 Created: 2007-06-29 Last updated: 2007-06-29

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fulltext(2107 kB)19326 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf
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