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ADVANTAGES AND DISADVANTAGES OF BRAND EXTENSION STRATEGY FOR COMPANIES
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2007 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

This paper os about how is it relevant for companies to create or extend a brand, and what limits they should respect.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2007.
Keywords [en]
Marketing, Dissertation, Brand, Extension, Brand, Creation
Identifiers
URN: urn:nbn:se:hh:diva-808Local ID: 2082/1168OAI: oai:DiVA.org:hh-808DiVA, id: diva2:238026
Uppsok
Social and Behavioural Science, Law
Available from: 2007-06-20 Created: 2007-06-20 Last updated: 2007-06-20

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fulltext(153 kB)172959 downloads
File information
File name FULLTEXT01.pdfFile size 153 kBChecksum MD5
c7bbf7d2ce12046cc88b9f8be964f060a357564608168dd72bd660f1ac89d7cfd1ba4e97948a643dc0eb395cfb0869378fc1d987ebe0d13ded62dd070aef05a3e0ed9a906f29ad8da1d9b0803fba33bc
Type fulltextMimetype application/pdf

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School of Business and Engineering (SET)

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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