hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Violent advertising in fashion marketing
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).ORCID iD: 0000-0002-8194-2053
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2004 (English)In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 8, no 1, p. 96-112Article in journal (Refereed) Published
Abstract [en]

In this study, violent advertising is discussed. An empirical study, using picture analysis, is carried out. The intent of the advertisers' message is compared with the interpretation of a male and a female consumer group. It is concluded that the consumers' interpretations not are the ones that the advertisers had intended. The violence was interpreted in a much more negative way than expected. It is also concluded that there are differences in interpretations between men and women. © Emerald Group Publishing Limited.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2004. Vol. 8, no 1, p. 96-112
Keywords [en]
Advertising, Advertising effectiveness, Fashion industry, Violence
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-333DOI: 10.1108/13612020410518727Scopus ID: 2-s2.0-1842681665Local ID: 2082/635OAI: oai:DiVA.org:hh-333DiVA, id: diva2:237512
Available from: 2006-12-20 Created: 2006-12-20 Last updated: 2017-12-13Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Andersson, Svante

Search in DiVA

By author/editor
Andersson, Svante
By organisation
Centre for Innovation, Entrepreneurship and Learning Research (CIEL)School of Business and Engineering (SET)
In the same journal
Journal of Fashion Marketing and Management
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 346 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf