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A survey aiming to test the legitimacy of the marketing Product
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2006 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Why the Product Life Cycle (PLC) model fails to explain in many cases the way

products (goods)/services’ sales evolve, and what problems can occur by using the

PLC as a tool for strategic decisions?

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2006. , p. 2517889 bytes
Keywords [en]
PLC
Identifiers
URN: urn:nbn:se:hh:diva-151Local ID: 2082/392OAI: oai:DiVA.org:hh-151DiVA, id: diva2:237329
Uppsok
Social and Behavioural Science, Law
Available from: 2006-06-02 Created: 2006-06-02 Last updated: 2007-01-08

Open Access in DiVA

fulltext(2459 kB)753 downloads
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File name FULLTEXT01.pdfFile size 2459 kBChecksum MD5
8ed3c72ffea625cee1fcf6d3d2d0e7f2249aab4488ec1a3bb9f9f7189c83c9b3ee4c54693413cb238297f50cceba4199bc641263af38db94a2821a01d033fe50e549f9a2f590022f6b253521b0711907
Type fulltextMimetype application/pdf

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CiteExportLink to record
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  • apa
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