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The influence of Covid-19-related entrepreneurial opportunities and difficulties on women entrepreneurs’ business models
Mittuniversitetet, Östersund, Sweden; Inland School of Business and Social Sciences in Rena, Norway.ORCID iD: 0000-0001-5261-8169
Halmstad University, School of Business, Innovation and Sustainability.ORCID iD: 0000-0002-2610-6773
2024 (English)In: Women’s Entrepreneurship in a Turbulent Era / [ed] Colette Henry; Joan Ballantine; Shumaila Yousafzai; Roshni Narendran, Cheltenham, UK: Edward Elgar Publishing, 2024, p. 151-167Chapter in book (Refereed)
Abstract [en]

This chapter investigates how women entrepreneurs changed their business models during the Covid-19 pandemic. It poses the following research questions: What entrepreneurial opportunities did women entrepreneurs experience during Covid-19, and how did these influence their business models? What entrepreneurial difficulties did women entrepreneurs experience during Covid-19, and how did these influence their business models? The study draws on data from 30 qualitative interviews with women entrepreneurs. Findings show that women entrepreneurs had to rely more on financial resources during the Covid-19 pandemic than before. They also had to conduct more risk assessments. Furthermore, the location of their business had a significant effect on the difficulties they faced. In addition, women entrepreneurs who had already implemented a digital solution were able to adjust more easily during the pandemic. Many of the women entrepreneurs emphasized that social media was an advantage as it facilitated business communication.

Place, publisher, year, edition, pages
Cheltenham, UK: Edward Elgar Publishing, 2024. p. 151-167
Keywords [en]
Women entrepreneurs, Covid-19, Pandemic, Opportunities, Financial resources, Social media, Geographical differences
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-54478DOI: 10.4337/9781803920825.00020Scopus ID: 2-s2.0-85210618475ISBN: 9781803920818 (print)ISBN: 9781803920825 (electronic)OAI: oai:DiVA.org:hh-54478DiVA, id: diva2:1891424
Available from: 2024-08-22 Created: 2024-08-22 Last updated: 2025-01-13Bibliographically approved

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Ghannad, Navid

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf