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Supplier Portfolioment: A Strategic Approach
Halmstad University, School of Business, Innovation and Sustainability.
2015 (English)In: Creating and Delivering Value in Marketing / [ed] Harlan E. Spotts, Cham: Springer, 2015, p. 155-155Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The competitive business environment in the automotive industry has forced vehicle manufacturers (VMs) to improve their relationship strategies towards their suppliers. VMs have implemented supplier segmentation in order to optimise current business activities and existing resource allocations. Supplier selection criteria have also become crucial in order to achieve an appropriate evaluation of suppliers. Models of supplier segmentation and supplier selection criteria underpin theoretically this research. Empirical illustrations of supplier segmentation based upon the perspectives of a VM and its suppliers are presented. The principal contributions of this study are the various models therein. One of the models consists of two dimensions: the supplier’s commitment to a VM, and the commodity’s importance to a VM. In extension, another model of dynamic relationship strategies is introduced. It consists of four relationship strategies towards suppliers in the automotive industry, such as family, business partner, friendly, and transactional. Furthermore, a four-phase process for the analysis, selection, and managerial decision of a dynamic relationship strategy towards suppliers in the automotive industry is outlined. © 2015, Academy of Marketing Science.

Place, publisher, year, edition, pages
Cham: Springer, 2015. p. 155-155
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-50100DOI: 10.1007/978-3-319-11848-2_49Scopus ID: 2-s2.0-85125598349ISBN: 978-3-319-11847-5 (print)ISBN: 978-3-319-11848-2 (electronic)OAI: oai:DiVA.org:hh-50100DiVA, id: diva2:1779714
Conference
Academy of Marketing Science (AMS) Annual Conference, Washington, DC, May 28-31, 2003
Available from: 2023-07-04 Created: 2023-07-04 Last updated: 2023-07-04Bibliographically approved

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Svensson, Göran

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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