Enhancing Car Owners' Participation in P2P Carsharing: A Study on Motivating Factors, Barriers, and the Role of Digital Service Design in Sweden
2023 (English) Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Student thesis
Abstract [en]
Peer-to-peer (P2P) carsharing services offer a promising strategy for sustainable mobility, yet their uptake in Sweden has been slower than anticipated, particularly among car owners functioning as service providers. This study seeks to address this gap in understanding by examining the factors influencing these car owners' decisions to participate in P2P carsharing services. Using the Fogg Behavior Model (FBM) as a theoretical framework, 13 semi-structured interviews were conducted with both active and inactive users. Findings reveal that financial incentives, trust, and the potential to contribute to environmental sustainability motivate participation, while concerns about vehicle damage, liability issues, and perceived low demand present barriers. These insights can guide the development of digital services to better address these factors, potentially stimulating broader participation. Future research, drawing on the FBM, could focus on designing effective triggers based on these identified motivators and barriers. Despite the potential limitation of the small sample size impacting generalizability, the study offers valuable implications for service designers aiming to boost the adoption of P2P carsharing services in Sweden to achieve the country's emission reduction targets.
Place, publisher, year, edition, pages 2023. , p. 37
Keywords [en]
P2P carsharing, digital service design, car owners, participation, motivating factors and barriers
National Category
Electrical Engineering, Electronic Engineering, Information Engineering
Identifiers URN: urn:nbn:se:hh:diva-50990 OAI: oai:DiVA.org:hh-50990 DiVA, id: diva2:1773933
Educational program Master's Programme (120 credits) in Digital Service Innovation, 120 credits
Presentation
2023-06-02, R3147, Kristian IV:s väg 3, 301 18 Halmstad, Halmstad, 11:10 (English)
Supervisors
Examiners
2023-06-022023-06-242023-06-26 Bibliographically approved