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Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka
Halmstad University, School of Business, Innovation and Sustainability.
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2023. , p. 68
Series
Forskning i Halmstad, ISSN 1400-5409 ; 1
Keywords [en]
SMEs, Digital marketing, Digital marketing channels, Internet marketing, Digital marketing ecosystem, Digital marketing challenges, Social media, Digital marketing in developing countries.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-50586OAI: oai:DiVA.org:hh-50586DiVA, id: diva2:1764144
Educational program
Master's Programme in Strategic Entrepreneurship for International Growth, 120 credits
Presentation
2023-05-26, Högskolan Halmstad, Halmstad, 09:45 (English)
Supervisors
Examiners
Available from: 2023-06-13 Created: 2023-06-08 Last updated: 2023-06-13Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf