Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Student thesis
Place, publisher, year, edition, pages
2023. , p. 68
Series
Forskning i Halmstad, ISSN 1400-5409 ; 1
Keywords [en]
SMEs, Digital marketing, Digital marketing channels, Internet marketing, Digital marketing ecosystem, Digital marketing challenges, Social media, Digital marketing in developing countries.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-50586OAI: oai:DiVA.org:hh-50586DiVA, id: diva2:1764144
Educational program
Master's Programme in Strategic Entrepreneurship for International Growth, 120 credits
Presentation
2023-05-26, Högskolan Halmstad, Halmstad, 09:45 (English)
Supervisors
Examiners
2023-06-132023-06-082023-06-13Bibliographically approved