In 1999, Sweden passed a law criminalizing the purchase of sex and decriminalizing the prosti­tuted person. The law was part of an omnibus bill against violence against women, recognizing prostitution as related to such violence. This article analyzes the reasons for the Swedish law and documents the law’s impact, concluding that the law has significantly reduced the occur­rence of prostitution in Sweden compared to neighboring countries. In addition, it addresses some important remaining obstacles to the law’s effective implementation and responds to vari­ous common critiques of (and misinformation about) the law and its effects. Finally, this article argues that, in order to realize the law’s full potential to support escape from prostitution, the civil rights of prostituted persons under current law should be strengthened to enable them to claim damages directly from the tricks/johns for the harm to which they have contributed.