The firefighter profession is still one of the most male-dominated professions in Sweden. Over the last decades, several gender equality and diversity projects have been carried out in this sector. These projects, like gender equality work in general, have often focused on knowledge-raising activities that are expected to lead to changes in discriminatory attitudes and values. In the project Future Inclusive Rescue Service (FIRe), funded by the Sweden’s innovation agency Vinnova, a different type of approach was used. The project resulted in the norm-creative standard/folder "Social constructions norms". This standard/folder was developed in collaboration between researchers, employees at a fire protection association and an architectural firm. “Social construction norms” make light of how architecture and social relations affect each other. It focuses specifically on how the design of changing rooms in the fire and rescue service can contribute to both inclusive and exclusive practices. In this talk “Social construction norms” is presented and how it in a broader perspective sheds light on what can happen when we take our point of departure in how the physical environment can promote and constrain gender equality. How can the movement of walls affect behaviors, attitudes, and values?