For time being, a universally accepted definition of place marketing is missing. One of the most cited definitions is “the coordinated use of marketing tools supported by a shared customer-oriented philosophy, for creating, communicating, delivering, and exchanging urban offerings that have value for the city's customers and the city's community at large” (Boisen et al., 2018). Most definitions consider place marketing as a long-term process consisting of interdependent marketing activities influencing the place development with a focus on the collaboration with multiple groups of stakeholders in attracting and satisfying needs of the target groups.