Supporterlojalitet inom svensk elitfotboll : En kvalitativ studie om hur två svenska elitfotbollsklubbar bygger supporterlojalitet

Olsson, Stephan; Nylander, Karl

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Supporterlojalitet inom svensk elitfotboll: En kvalitativ studie om hur två svenska elitfotbollsklubbar bygger supporterlojalitet

Olsson, Stephan

Nylander, Karl

2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title

Supporter loyalty regarding elite football clubs in Sweden (English)

Place, publisher, year, edition, pages

2021. , p. 50

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Media and Communication Studies

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URN: urn:nbn:se:hh:diva-45594OAI: oai:DiVA.org:hh-45594DiVA, id: diva2:1594586

Educational program

The International Marketing Programme, 180 credits

Available from: 2021-09-20 Created: 2021-09-15 Last updated: 2025-02-17Bibliographically approved

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