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Hur positionerar sig spelbolag genom de digitala möjligheterna som finns för att skapa kundlojalitet?: En kvalitativ fallstudie på tre spelbolag
Blidner, Rasmus
Halmstad University, School of Business, Engineering and Science.
Ericsson, Henrik
Halmstad University, School of Business, Engineering and Science.
2020 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2020. , p. 88
Keywords [sv]
Positionering, Relationsmarknadsföring, Spelbolag
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-42322
OAI: oai:DiVA.org:hh-42322
DiVA, id:
diva2:1438646
Subject / course
Business
Educational program
The International Marketing Programme, 180 credits
Available from:
2020-06-11
Created:
2020-06-10
Last updated:
2020-06-11
Bibliographically approved
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fulltext
(2186 kB)
539 downloads
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FULLTEXT02.pdf
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6ead4f9a98eee19d332705b64e608e43aac279e8856e3e628e15628b145d5b50a7edcdd5b8529c878aa9060bbf6e9ab827682f33ca114435d8933b6959d55d5b
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Total: 539 downloads
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http://hh.diva-portal.org/smash/record.jsf?pid=diva2:1438646
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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html
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