This paper explores ways to adapt course content to fit and appeal to different target groups. A service design oriented Internet of Things (IoT) course has been used as a base for developing four other concept courses, targeting both national and international student audiences as well as the professional community. The courses have different length, are delivered in different formats and on different platforms, and targets both undergraduate and graduate students. Two more means of delivery (MOOC and podcast) are also considered (although not yet developed), as is the idea for a university-wide core curriculum offering. © 2019 IEEE.