The agri-food sector in Sweden, as in much of Europe, faces dramatic pressure to promote entrepreneurship, especially in rural areas where population aging and population decline pose grave economic threats to local communities. One solution is the government policy of supporting the entrepreneurial ambitions of newly arrived immigrants. The policy is seen as doubly beneficial: support for rural areas and support for immigrants not yet prepared to enter the regular workforce. Immigrant entrepreneurship seems to have the potential to lessen the harmful effects of current socio-economic challenges. This paper examines the immigrant entrepreneurship experience in the agri-food sector in Sweden. A qualitative research approach is used to evaluate interviews with 25 immigrant entrepreneurs on the various factors that motivated them to become self-employed entrepreneurs. The main factors are the lack of other employment opportunities, the desire for work autonomy and flexibility, and the chance for a better standard of living. The results show that personal characteristics and previous entrepreneurship experience are the best predictors of business success. The paper concludes with a call for a model for immigrant entrepreneurship and for more government reforms and policies aimed at supporting the immigrant entrepreneur.