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The strategic grounding of competitive advantage — The case of Scania
Department of Business Administration, School of Economics and Management, Lund University, Lund, Sweden.
Halmstad University, School of Business, Engineering and Science.
1995 (English)In: International Journal of Production Economics, ISSN 0925-5273, E-ISSN 1873-7579, Vol. 41, no 1-3, p. 281-296Article in journal (Refereed) Published
Abstract [en]

Scania has performed well above average in the heavy truck industry during a considerable time span. Scania’s sources of competitive advantage are presented and their interrelations and significance for the business strategy analysed in order to explain the success of Scania. Strategic issues are traditionally analysed in a top-down procedure starting with the corporate strategy and proceeding by disaggregation of the strategy down in the organisation. This is known as the grand strategy perspective and views strategy as a "chain of causality". We introduce the grounded strategy perspective which views strategy as a "pattern in a stream of decisions and actions", and takes its starting point in the stream of activities within the company. Grounded strategy synthesises the strategy according to a bottom-up procedure. The case of Scania and the heavy truck industry is analysed according to these two different perspectives on strategy. The methodological approach may be different depending on the perspective. The results of the case study from each perspective reveal interesting implications to strategists: scholars as well as practitioners. The grand strategy approach appears to be advantageous for analysis at the higher levels of strategy, while the grounded approach appear to be advantageous at the lower levels of strategy. © 1995 Elsevier Science B.V. All rights reserved

Place, publisher, year, edition, pages
Amsterdam: Elsevier, 1995. Vol. 41, no 1-3, p. 281-296
Keywords [en]
Strategy, Grounded strategy, Top-down, Bottom-up, Sources of competitive advantage, Item standardisation, Modular production, Scania, Heavy trucks
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-40753DOI: 10.1016/0925-5273(95)00035-6ISI: A1995TY42900032Scopus ID: 2-s2.0-58149212763OAI: oai:DiVA.org:hh-40753DiVA, id: diva2:1362329
Available from: 2019-10-18 Created: 2019-10-18 Last updated: 2019-10-18

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf