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A health education in Top Shape - governing and communication strategies in the edutainment series of Top Shape
Lund University, Lund, Sverige.ORCID iD: 0000-0002-2511-1183
2013 (English)In: International Journal of E-Health and Medical Communications (IJEHMC), ISSN 1947-315X, E-ISSN 1947-3168, no 2, p. 22-27Article in journal (Refereed) Published
Abstract [en]

Contemporary society is often described as a “learning society”, in which citizens are educated to reflect on and evaluate their well- being and lifestyles. In school, this is done through assessments: ratings and evaluations, in working life through staff appraisals and health evaluations, and in everyday life, media is used for self-assessments. Focus in this article is on the later. Mass media has become an increasingly common tool to produce and promote knowledge about health and lifestyle. In various edutainment programs experts and coaches supports participants to improve their lives in one way or another. In this article I will focus on the series “Toppform” (Top shape) broadcasted on Swedish television in 2008. Top Shape is one of the health and lifestyle TV- series that use coordinated communication channels to interact with its viewers. Parallel with the program being broadcasted on television, it is also represented with material on the Internet. This study focuses on the material that is represented on the website of the TV-series, which also contains material used for teaching in school settings. By that, the material constitutes an interesting encounter between entertainment, school education and public health education and is therefore fruitful to study from a perspective of health communication. I adopt a critical discourse analytic approach, in which power relations and the constitution of social practices are in focus.

Place, publisher, year, edition, pages
Hershey, PA: IGI Global, 2013. no 2, p. 22-27
Keywords [en]
Health education, media, governing, edutainment, discourse
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:hh:diva-40575OAI: oai:DiVA.org:hh-40575DiVA, id: diva2:1351454
Available from: 2019-09-16 Created: 2019-09-16 Last updated: 2019-09-19Bibliographically approved

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Andersson, Janicke

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf