The drastic increase of psychosocial ill health may point to the fact that current lifestyles produce longer lives, but with increased chronic disorders rather than greater health. Focus on current lifestyles, that is, on peoples' daily environments, are thereby warranted to develop models and methods for tracing health promoting factors inherent in people's daily participation and experiences. This study tests the content validity of OVal-9, an instrument based on the new concept; Occupational Value, among a sample of experts, students and clients. The result shows a good ability to assess the value that people experience in their daily occupations. We are convinced that measuring Occupational Value might be of importance in developing future strategies for intervention and prevention needed for the increasing incidence of mental ill-health. © 2019 Informa UK Limited.