Hur använder företag CSR i rekryteringsprocessen och för att påverka deras image som arbetsgivare? : En kvalitativ fallstudie på tre hållbarhetsfö̈retag

Nielsen, Henry; Dusén, Anton

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Hur använder företag CSR i rekryteringsprocessen och för att påverka deras image som arbetsgivare?: En kvalitativ fallstudie på tre hållbarhetsfö̈retag

Nielsen, Henry

Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). (Student)

Dusén, Anton

2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Abstract [sv]

Syftet med denna uppsats är att med hjälp av lämpliga teorier och intervjuer med företag erbjuda en förståelse kring hur företag använder Corporate Social Responsibility i deras rekryteringsprocess samt hur innehållet används för att påverka företagets image som arbetsgivare

Place, publisher, year, edition, pages

2019. , p. 59

Keywords [sv]

Corporate Social Responsibility, Employer Branding, Rekryteringsprocessen, Person Organizational Fit, Signal Theory, Human Resource Management

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hh:diva-40128OAI: oai:DiVA.org:hh-40128DiVA, id: diva2:1334438

Subject / course

International Marketing

Educational program

The International Marketing Programme, 180 credits

Presentation

2019-07-27, Halmstad Högskola, Kristian IV:s väg 3, Halmstad, 17:11 (Swedish)

Supervisors

Laurell, Héléne, Professor

Examiners

Aagerup, Ulf, Professor

Available from: 2019-07-03 Created: 2019-07-02 Last updated: 2019-07-03Bibliographically approved

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