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Strategizing in Digital Application Marketplaces
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS). Department of Business IT, IT University of Copenhagen, Copenhagen, Denmark.
Jönköping International Business School, Jönköping University, Jönköping, Sweden.
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS).ORCID iD: 0000-0002-6453-3653
2018 (English)In: / [ed] AIS, 2018, Vol. 29Conference paper, Published paper (Refereed)
Abstract [en]

Digital application marketplaces have become an important strategizing device for many product developing firms. However, creating and sustaining digital application marketplaces are challenging tasks and only little empirical evidence exists about the role and nature of strategy for these marketplaces and how such strategizing actually unfolds in practice. Drawing on a case study of Apple’s App Store, we applied a strategy-as-process perspective to investigate the role of a digital application marketplace in the development of a digital platform. Our analysis identifies and describes three different strategies in the App Store case: monetizing, governing and enhancing, and demonstrates how they were enacted proactively or reactively to support the development of the platform.

Place, publisher, year, edition, pages
2018. Vol. 29
Keywords [en]
digital platforms, digital application marketplaces, Strategy-as-Process, strategizing, AppStore
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hh:diva-39478OAI: oai:DiVA.org:hh-39478DiVA, id: diva2:1318132
Conference
29th Australasian Conference on Information Systems, ACIS2018, Sydney, Australia, December 3-5, 2018
Available from: 2019-05-26 Created: 2019-05-26 Last updated: 2019-08-27

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Ghazawneh, AhmadBergquist, Magnus

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf