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Managing E-xpectations: Developing Knowledge Management Through Market Communication
Centre for Excellence in Learning and Teaching, University of Wales, Newport, Newport, United Kingdom.
2012 (English)In: Higher Education Management and Operational Research: Demonstrating New Practices and Metaphors / [ed] G. Bell, J. Warwick and P. Galbraith, Rotterdam: Sense Publishers, 2012, p. 97-108Chapter in book (Other academic)
Abstract [en]

The quality of the relationship between a business and its stakeholders has a profound effect on attracting, maintaining and retaining its contacts (Neville et al., 2005). This provides a substantive and productive information base with the aim of improved satisfaction, loyalty maintenance and determination of current and future needs. It also informs enhanced strategic positioning within the market.

Place, publisher, year, edition, pages
Rotterdam: Sense Publishers, 2012. p. 97-108
Series
Educational futures: rethinking theory and practice, ISSN 2214-9864 ; 54
Keywords [en]
Knowledge Management, Customer Relationship Management, Blended Learning, Brand Loyalty, California Management Review
National Category
Educational Sciences
Identifiers
URN: urn:nbn:se:hh:diva-39285DOI: 10.1007/978-94-6091-976-3_6Scopus ID: 2-s2.0-85026539320Libris ID: 14664869ISBN: 978-94-6091-974-9 (print)ISBN: 978-94-6091-975-6 (print)ISBN: 978-94-6091-976-3 (electronic)OAI: oai:DiVA.org:hh-39285DiVA, id: diva2:1307531
Available from: 2019-04-27 Created: 2019-04-27 Last updated: 2019-05-06Bibliographically approved

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Smedley, Jo

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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More styles
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  • de-DE
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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