This article proposes a simple model for evaluating the performance of Business Intelligence software systems based on what companies themselves find to be most important; efficiency, user friendliness, overall satisfaction, price and adaptability. Companies want to know the different systems used, why they are used and how effective they are for different tasks. They are also concerned about the systems' compatibilities. The study builds on a deep interview with eight Swedish SMEs. The results show what terms are used by users, how they have solved their information needs and what problems arise in each company. It also shows that the decisions about what system to use are related to the experience specific individuals have had in other companies.