hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The internationalization of SMEs in declining industries - cases from the watch industry
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

It is possible for firms to survive within declining industries. However, growth through internationalization within this stage of an industry’s life-cycle has not been sufficiently explored in the past. As SMEs supposedly face many barriers during this process, the purpose of this thesis is to research the internationalization of SMEs within declining industries, with a focus on finding what is the biggest challenge to their internationalization. A multiple-case study and semi-structured interviews were used to explore internationalization in a declining industry, the watch industry. A theoretical framework was built and compared to both the primary and the secondary data collected throughout this study. The analysis shows that finding the right distributor is the biggest challenge throughout SMEs’ internationalization. It also finds trade shows related to declining industries not to be effective promotion tools for firms from this industry. Finally, this thesis finds smartwatches not to be perceived as a threat by traditional watch brands, due to the different values associated to these products.

Place, publisher, year, edition, pages
2018. , p. 87
Keywords [en]
SMEs, internationalization, challenges, distributors, networks, watch industry, declining industries, INVs
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-37598OAI: oai:DiVA.org:hh-37598DiVA, id: diva2:1233159
Subject / course
Business
Educational program
Master's Programme in Strategic Entrepreneurship for International Growth, 120 credits
Presentation
2018-05-30, Kristian IV:s väg 3, Halmstad, 13:34 (English)
Supervisors
Examiners
Available from: 2018-07-16 Created: 2018-07-16 Last updated: 2018-07-16Bibliographically approved

Open Access in DiVA

fulltext(748 kB)4 downloads
File information
File name FULLTEXT02.pdfFile size 748 kBChecksum SHA-512
e59b739839592e97aaa038299af326d59c17799a65da07c2d38060bdb58104e4b35213d36549538620bdc34547fb7791b1399c7a1a8eb44d8d544188e983dbc3
Type fulltextMimetype application/pdf

By organisation
School of Business, Engineering and Science
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 4 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 0 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf