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WHAT ATTRACTS GEN Z?: A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding
Halmstad University, School of Business, Engineering and Science.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z desires to make a change and it is up to the employer to give them the opportunity to influence and make an impact.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Employer branding, Gen Z, Talents, Labour Market, HR and Marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-37441OAI: oai:DiVA.org:hh-37441DiVA, id: diva2:1229642
Educational program
The International Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2018-07-02 Created: 2018-07-01 Last updated: 2018-07-02Bibliographically approved

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fulltext(950 kB)67 downloads
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File name FULLTEXT02.pdfFile size 950 kBChecksum SHA-512
cc824f47e094b8b493d7e5130cc11b36d1b44aa5df56c0fafae6b346dcd716b7339a980b6181824fbc281ca2d749598cad75af5364516e021c46cb7e1ef0bd6d
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf