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Kommuners användande av Facebook och Twitter i kriskommunikation
Halmstad University, School of Education, Humanities and Social Science.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to create an understanding for crisis communication in four different municipalities. The main question is how these municipalities have been working with crisis communication on the social media, Facebook and Twitter, during 2012-2017. The study is of the qualitative type and the method is based on interviews with communication managers and senior communication managers. In combination with interviews, a rhetorical analyze has been done of the municipalities’ crisis announcement, on Facebook and Twitter.

The earlier research and theory which this study is based on, is related areas in crisis communication. Focus is also set on definitions of crisis and the results shows that Facebook has been the central part of the crisis communications to these specific municipalities compared to Twitter. In the analysis it also shows that none of the municipalities has been involved in big crisis during this period.

Place, publisher, year, edition, pages
2018. , p. 40
Keywords [en]
Crisis communication, crisis management, social media, Facebook and Twitter.
Keywords [sv]
kriskommunikation, krishantering, sociala medier, Facebook, Twitter
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hh:diva-37329OAI: oai:DiVA.org:hh-37329DiVA, id: diva2:1225347
Subject / course
Media and Communication
Supervisors
Examiners
Available from: 2018-06-27 Created: 2018-06-26 Last updated: 2018-06-27Bibliographically approved

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School of Education, Humanities and Social Science
Media and Communications

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf