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Hur företag arbetar med marknadsföring för att möta den nya digitaliserade konsumenten: En kvalitativ studie inom detalj- och modebranschen gällande företags arbetssätt i syfte att möta den nya konsumentens köpbeslutsprocess
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-37259OAI: oai:DiVA.org:hh-37259DiVA, id: diva2:1222681
Educational program
The International Marketing Programme, 180 credits
Supervisors
Available from: 2018-08-20 Created: 2018-06-21 Last updated: 2018-08-20Bibliographically approved

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fulltext(1145 kB)218 downloads
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File name FULLTEXT02.pdfFile size 1145 kBChecksum SHA-512
ab934d14eebf36307b985ebb096b403694c9ea465e7c849fe1408a957fb2085dddc191de8810eaa54262afe621c28ce7ec1528f7d1c6d8fe5505feb563c492f2
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf