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Speaking Tumblr: A Case Study of Textual Communication on Social Media
Halmstad University, School of Education, Humanities and Social Science.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay describes a case study of textual communication on the online social mediaplatform Tumblr. The aim of the research was to analyse the communicative functions and thestylistic, sociolinguistic, and pragmatic characteristics of textual discourse on Tumblr. Usingdata gathered on Tumblr, this essay analyses discursive aspects such as function, style, andpragmatics, relating the findings to literature on topics including relevance theory and theoriesof computer-mediated communication and cyberpragmatics. The research found thatdiscourse on Tumblr is largely phatic in nature, with an overwhelming focus on the discussionof shared interests. Such discussion on Tumblr appears to heavily depend on sharedbackground knowledge, which works as a barrier of in-group discursive solidarity andprovides and furthers feelings of connectedness. This study further found that alternative useof style and grammar on Tumblr appears to be largely uniform, suggesting that divergencesfrom standard norms are a way of displaying membership of a group and obtaining covertprestige, rather than a display of linguistic innovation.

Place, publisher, year, edition, pages
2018. , p. 42
Keywords [en]
cyberpragmatics, social media, netspeak, computer-mediated communication, functions, textual communication, internet linguistics, Tumblr, phatic communication, covert prestige
National Category
General Language Studies and Linguistics Specific Languages
Identifiers
URN: urn:nbn:se:hh:diva-37014OAI: oai:DiVA.org:hh-37014DiVA, id: diva2:1217213
Subject / course
English
Supervisors
Examiners
Available from: 2018-06-13 Created: 2018-06-12 Last updated: 2018-06-13Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf