hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Dancing in the Dark: Social Media Tactics in the News Industry
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-8409-7628
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0002-6453-3653
2016 (English)In: The 10th Mediterranean Conference on Information Systems, MCIS 2016, Paphos, Cyprus, September 4-6, 2016, 2016, article id 20Conference paper, Published paper (Refereed)
Abstract [en]

The news media ecosystem has expanded over the years leading up to today’s society to include advertisers, newspapers and other media houses, content producers, along with new players like social media platforms to together form a value packed mix of services for end-users to embrace. The shift from being a dominant platform owner concerning the printed paper, often with its own distribution network, presents the newspaper with many challenges when transforming into, or entering other platform owners’ ecosystems. While previous research has mainly focused on the newspaper industry’s development of strategies for embracing social media into their ecosystem, this study investigates newspaper workers’ social media usage for the purpose of attracting attention and generating value. The study of newspaper workers’ practices shows that, moving into digital platforms controlled by other dominant actors in the ecosystem, workers enact a tactical approach. Two tactics are identified: adaption and exploitation. The paper contributes with empirical insights into how newspaper workers develop practices to embrace social media that goes beyond previous research on social media strategy. We also apply the theory of everyday tactics developed by Michel de Certeau as a scaffold to theorize newspaper positioning in the rapidly changing news media landscape.

Place, publisher, year, edition, pages
2016. article id 20
Keywords [en]
Digital platforms, news media ecosystem, tactics, newspaper, social media
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hh:diva-36198ISBN: 978-9963-711-42-0 (electronic)OAI: oai:DiVA.org:hh-36198DiVA, id: diva2:1178963
Conference
Tenth Mediterranean Conference on Information Systems (MCIS), Paphos, Cyprus, September 4-6, 2016
Available from: 2018-01-31 Created: 2018-01-31 Last updated: 2018-01-31Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Full text

Authority records BETA

Ebbesson, EsbjörnBergquist, Magnus

Search in DiVA

By author/editor
Ebbesson, EsbjörnBergquist, Magnus
By organisation
Man and Information technology laboratory (MI-lab)
Information Systems

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 11 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf