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Factors affecting organisational acceptance of formal NPD processes
Baden-Wuerttemberg Cooperative State University Stuttgart, School of Business, Stuttgart, Germany.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).ORCID iD: 0000-0002-8603-9269
2017 (English)In: International Journal of Innovation Management, ISSN 1363-9196, E-ISSN 1757-5877, Vol. 21, no 2, article id 1750011Article in journal (Refereed) Published
Abstract [en]

Formal new product development (NPD) processes have become an important tool in NPD management. However, our understanding of what makes formal NPD process implementation successful in terms of acceptance and performance is still limited. This paper contributes to an improved understanding of factors affecting the acceptance and use of formal NPD processes. Our results show that acceptance of formal NPD processes is determined by several factors, such as ease of use, transparency of discourse, continuous improvement, involvement of NPD actors, and the ability to bridge differences in thinking. Furthermore, that acceptance of formal NPD processes affects NPD performance positively. These results draw on data from a survey posted to employees working for nine large manufacturers of commercial vehicles worldwide. The results should encourage managers to consider and enhance the factors affecting acceptance. This could be done through using new media for publication to increase transparency and perceived ease of use of the NPD process. Further acceptance of the formal NPD process is increased if it mirrors an operative reality and if organisational structures for improvement of the process are implemented and inclusive to employees involved in NPD. © 2017 World Scientific Publishing Europe Ltd.

Place, publisher, year, edition, pages
London: Imperial College Press, 2017. Vol. 21, no 2, article id 1750011
Keywords [en]
New product development, implementation of formal NPD processes, acceptance of formal NPD processes, NPD performance
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-35604DOI: 10.1142/S1363919617500116ISI: 000395120700001Scopus ID: 2-s2.0-84976308253OAI: oai:DiVA.org:hh-35604DiVA, id: diva2:1162342
Available from: 2017-12-04 Created: 2017-12-04 Last updated: 2017-12-04Bibliographically approved

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Rundquist, Jonas

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  • apa
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Output format
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