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Crowdfunding: Finding the Optimal Platform for Funders and Entrepreneurs
Halmstad University.
Halmstad University.
Halmstad University.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-2427-3148
2016 (English)In: Technology Innovation Management Review, ISSN 1927-0321, E-ISSN 1927-0321, Vol. 6, no 3, p. 31-40Article in journal (Refereed) Published
Abstract [en]

As a steadily expanding source of venture capital, crowdfunding has become an alternative to traditional funding sources, such as banks and financial investors. The phenomenon of crowdfunding is represented by a growing number of Internet sites, here called crowdfunding platforms, devoted to the service. In this article, we investigate crowdfunding and their payout models, which are standard components on crowdfunding platforms. We consider the perspectives of both entrepreneurs and funders to determine the most attractive combination of models found on crowdfunding platforms. Our findings indicate that the most popular crowdfunding platforms, at the time of this study, reflect the preferences of entrepreneurs. The funders' favoured crowdfunding model, which we call the equity model, is not currently found, in combination with the often-grouped, non-financial crowdfunding models of pre-order, sponsoring, or reward, on any of the top platforms. Thus, the research identifies a new market for crowdfunding platforms.

Place, publisher, year, edition, pages
Ottawa: Carleton University , 2016. Vol. 6, no 3, p. 31-40
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-35640ISI: 000375140400004OAI: oai:DiVA.org:hh-35640DiVA, id: diva2:1161636
Available from: 2017-11-30 Created: 2017-11-30 Last updated: 2018-03-23Bibliographically approved

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Solberg Søilen, Klaus

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf