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Why care about competitive intelligence and market intelligence?: The case of Ericsson and the Swedish Cellulose Company
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-2427-3148
2017 (English)In: Journal of Intelligence Studies in Business, ISSN 2001-015X, E-ISSN 2001-015X, Vol. 7, no 2, p. 27-39Article in journal (Refereed) Published
Abstract [en]

This article tries to show the importance of the competitive intelligence (CI) and market intelligence (MI) function by describing developments in two quite different Swedish multinational companies. We see how top management can become the problem when the company is struggling to compete and how this affects the intelligence function. In the analysis we compare the intelligence function in private companies with those of state and military organizations and draw historical parallels. Moreover, the cases show what an important role competitive and market intelligence continue to play in the age of information, especially during the past decade.

Place, publisher, year, edition, pages
Halmstad: Halmstad University , 2017. Vol. 7, no 2, p. 27-39
Keyword [en]
Competitive intelligence, defensive position of top manager in distress theory, high salary theory argument of top managers, market intelligence, organizational theory
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-35611ISI: 000412409300004Scopus ID: 2-s2.0-85021913375OAI: oai:DiVA.org:hh-35611DiVA: diva2:1161625
Available from: 2017-11-30 Created: 2017-11-30 Last updated: 2017-11-30Bibliographically approved

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Solberg Søilen, Klaus

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