New technological possibilities associated with autonomous driving (AD) cars are generating new questions and imaginaries about automated futures. In this article we advance a theoretical-methodological approach towards researching this context based in design anthropological theory and sensory ethnographic practice. In doing so we explain and discuss the findings of an in-car video ethnography study designed to investigate the usually unspoken and not necessarily visible elements of car-based mobility. Such an approach is needed, we argue, both in order to inform a research agenda that is capable of addressing the emergence of automated vehicles specifically, as well as in preparation for understanding the implications of automation more generally as human mobility is increasingly entangled with automated technologies and the future imaginaries associated with them. © The British Association of Hand Therapists Ltd 2017.