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Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis aims to gain a better understanding of how customers behave with email

and spontaneous online shopping and in which degree prospects or customer would be

affected by functions in interactive e-mails.

Place, publisher, year, edition, pages
2017. , 63 p.
Keyword [en]
Interactive E-mail, Interactiveness, E-mail, Impulse Buying Tendency, IBT
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-34998OAI: oai:DiVA.org:hh-34998DiVA: diva2:1141906
Subject / course
Business
Educational program
The International Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2017-09-20 Created: 2017-09-18 Last updated: 2017-09-20Bibliographically approved

Open Access in DiVA

fulltext(1986 kB)38 downloads
File information
File name FULLTEXT01.pdfFile size 1986 kBChecksum SHA-512
1ac49925dc86831ce46399b2dac269604c7c9e694fc96d39b8e636da2ec351b34a4631f9b87e2968b6dee3f9e9a5df213e95caefc76d65ed937112ff02bfd4da
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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