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Location-based marketing lead to the door of thebrick and mortar store: A study for Swedish clothing companies
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Platsbaserad marknadsföring leder till dörren hos den fysiska butiken (Swedish)
Abstract [en]

The brick and mortar stores are decreasing their field of activity meanwhile online

retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing

industries’ brick a

nd mortar stores could change their down going trend by using both

location-based marketing and the digital footprints of a customer as part of their strategy.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Location-based marketing, digital footprints, geofencing, customization, mobile
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-34960OAI: oai:DiVA.org:hh-34960DiVA: diva2:1141321
Subject / course
Business
Educational program
The International Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2017-09-20 Created: 2017-09-14 Last updated: 2017-09-20Bibliographically approved

Open Access in DiVA

fulltext(1313 kB)67 downloads
File information
File name FULLTEXT01.pdfFile size 1313 kBChecksum SHA-512
4a67c2ac30102454f1a558ca4c001f06538200068affb461c6c72cf33c46eb120b53d240dd2a0cb129fceb4b144ead17a5afc6da7873d033a9d22d67e4231483
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf