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A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to investigate how Swedish IoT companies use online

marketing strategies and online communication to reach out to their prospects and customers.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Internet of things, smart devices, online marketing strategies, digitalization
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-34959OAI: oai:DiVA.org:hh-34959DiVA: diva2:1141298
Subject / course
Business
Educational program
The International Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2017-09-20 Created: 2017-09-14 Last updated: 2017-09-20Bibliographically approved

Open Access in DiVA

fulltext(785 kB)95 downloads
File information
File name FULLTEXT01.pdfFile size 785 kBChecksum SHA-512
ec158192d56244e8e883a6e37699ff9c555c9acc920d18c654ac675f16593fbb7c4512bec34438ef5375b5635e993b0e0855c500169f11679129b2b16870d3dd
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf