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The influence of Beer Packaging on CustomerPerception and Purchase Decision.: A case study, Europe
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017.
Keyword [en]
Packaging, consumer behaviour, purchase decision, beer packaging, consumer‟s
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-34201OAI: oai:DiVA.org:hh-34201DiVA: diva2:1110876
Subject / course
Marketing
Examiners
Available from: 2017-06-16 Created: 2017-06-16 Last updated: 2017-06-16Bibliographically approved

Open Access in DiVA

fulltext(1248 kB)313 downloads
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File name FULLTEXT01.pdfFile size 1248 kBChecksum SHA-512
7375387dd7b748aacae7ee4e3d650a7d9e216517d31e4d8cec62a5d5b5744ff2785e7a98fa0da31c42ee4da40c140be0ba83462964cc665cc4a548f95caf1911
Type fulltextMimetype application/pdf

Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf