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Implementering av hållbarhet i affärsstrategin inom detalj- och partihandel
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien är att undersöka hur företag inom detalj- och partihandeln går tillväga för att implementera arbetet med hållbarhet i verksamhetens affärsstrategi. Syftet är också att belysa hur kommunikation av hållbarhet kan påverka implementeringen. Studien har utgått från en abduktiv ansats där teorier vävs samman med det empiriska underlaget för att bilda samband som sedan kan tolkas. Ett hermeneutiskt perspektiv antas med hänsyn till det empiriska underlagets vikt för studien där verkligheten ses som subjektiv. Två företag ingår i studiens undersökning; Derome AB samt Gekås Ullared AB.

 

Abstract [en]

The purpose of the study is to investigate how retail and wholesale businesses work to implement the work of sustainability in the business strategy. The aim is also to highlight how communication of sustainability can affect implementation. In this study, abductive approach has been used where theories are interwoven with the empirical basis for a formation of relationships that can then be interpreted. A hermeneutic perspective is assumed with regard to the importance of the empirical foundation for the study, where reality is considered subjective. A number of interviews have been conducted with two companies which also meet criteria for sustainability reporting

Place, publisher, year, edition, pages
2017. , 51 p.
Keyword [en]
Sustainable management, business strategy, sustainability strategy.
National Category
Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-34118OAI: oai:DiVA.org:hh-34118DiVA: diva2:1109267
Subject / course
Business
Supervisors
Examiners
Available from: 2017-06-15 Created: 2017-06-13 Last updated: 2017-06-15Bibliographically approved

Open Access in DiVA

fulltext(1021 kB)28 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf