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The Internationalization of Unicorns: Time for a new model?
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper reviews the new phenomenon ‘unicorns’. Little scientific research has been conducted on these big global startups since their existence, but this research should start the interest of academics and scholars to study the unicorns as a scientific field. With the focus on internationalization, this study consists of 15 case studies of the market entry methods of unicorns from three regions. The data was tested with scientific internationalization models as the Uppsala model and Born Global approach. The study found evidence that the Uppsala model is still applicable to some disruptive unicorns and furthermore, the study proves that not all unicorns are Born Globals. The study further found that a variation of market entry methods was chosen by the unicorns, with a strong focus on localization. The authors conclude that the unicorns and their success are a highly interesting topic to study and future research of this phenomenon should be an added value for the current business-related literature.

Place, publisher, year, edition, pages
2017. , 162 p.
Keyword [en]
unicorns, internationalization, Uppsala model, Born Globals, market entry methods
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-34101OAI: oai:DiVA.org:hh-34101DiVA: diva2:1108907
Subject / course
Strategic Management
Supervisors
Examiners
Available from: 2017-07-10 Created: 2017-06-13 Last updated: 2017-07-10Bibliographically approved

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf