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Acceptance of Online and Mobile Payment: A Cross-Country Analysis of Germany, Hungary and Sweden
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this paper to fill the research gap of lack ofcross-country studies in Germany, Hungary and Sweden in thecontext of online and mobile payment adaption and usage. Research Questions: The authors of this study aim at answering the followingquestion: What are the main similarities and differences in onlineand mobile payment acceptance in Germany, Hungary andSweden in the age group of 18-35?Theoretical Framework:The theoretical framework presents prevalent theories aboutfactors which are connected to online and mobilepayment. In addition, the Technical Acceptance Model wasused as a base for the conceptual framework developed by theauthors.Methodology: This study includes both qualitative and quantitative primarydata. The conducted survey resulted in 1016 answers; out of these869 answers were eligible. In addition, 150 companies wereasked and 30 qualitative interviews (10 per each country) wereconducted.Analysis: The analysis aimed at investigating how the acceptance of theusage of online and mobile payment differs among Germany,Hungary Sweden. Thereby, the following factors wereinvestigated: (1) perceived ease of use, (2) perceived usefulness,(3) perceived security, (4) perceived risk, (5) social influence, (6)information asymmetry and (7) intention to use. Conclusion: The findings of this cross-country study showed that Germany,Hungary and Sweden show a relatively similar level ofacceptance in online payment. In contrast, the acceptance in thecontext of mobile payment differed greatly. Whereas Swedenshowed a high level of acceptance, Germany and Hungaryshowed a relatively moderate level of acceptance.

Place, publisher, year, edition, pages
2017. , 117 p.
Keyword [en]
Online payment, Mobile Payment, Mobile Payment Adaption, Technology Acceptance Model, Payment Method
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-34022OAI: oai:DiVA.org:hh-34022DiVA: diva2:1107118
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Available from: 2017-06-12 Created: 2017-06-08 Last updated: 2017-06-12Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf