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Determinants for Successful Boothmanship & Booth Design: A Book Review of Exhibiting Marketing and Trade Show Intelligence
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The book provides a deep insight into the successful organisation, management and marketing of booths at trade shows. By giving practical examples and explanations, Solberg Søilen aims at examining previous research and exploring factors and aspects which can lead, if properly applied, to successful boothmanship. Findings were, that the book is written rather as a guidebook for inexperienced readers in the field of marketing and trade show intelligence. Whereas the exhibiting of marketing is discussed in detail, the topic of “trade show intelligence” is not covered in depth and, thus, the title is rather misleading.Overall, the book is easy to read and follow due to the provided examples, tables and graphs, which enhance the reader’s understanding.

Place, publisher, year, edition, pages
2017. , 10 p.
Keyword [en]
Book review, trade show, boothmanship, exhibit marketing, trade show intelligence, booth design
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-33559OAI: oai:DiVA.org:hh-33559DiVA: diva2:1081939
Subject / course
Scientific method
Supervisors
Available from: 2017-03-16 Created: 2017-03-15 Last updated: 2017-03-16Bibliographically approved

Open Access in DiVA

fulltext(163 kB)59 downloads
File information
File name FULLTEXT01.pdfFile size 163 kBChecksum SHA-512
8827b0e0b02d8d1555800d6a2fabb8f6d0b7afd3d85581f16dd67ce110862d880bbd6a6d18958a4c3c7d7c482786f60c4b174da50578d972fc10c83837cf4b46
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf