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Applying the value grid model; an examination of Google
Halmstad University.
Halmstad University.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

In the last twenty years, Google had a tremendous growth, from a small project of two PhD students to one of the most valuable companies on the globe. This growth is characterised by the versatile of the company, next to its search engine, Google explored many different value chains along the way. In this study, the value grid model is used to examine their movements. It can be stated that Google used, and uses, the paths/dimension as implied by Pil and Holweg (2006) to explore new opportunity and demand. The main reason why Google is able to do so is because of its board and management, who are innovative, and open-minded. Next to the top management is the appearance of Google in many different sectors and value chains a reason of their growth. The variety in businesses allows them to create a “Google experience”, and thus a competitive advantage in comparison with their main competitors who do not have this ability. 

Place, publisher, year, edition, pages
2017. , 11 p.
Keyword [en]
Value grid model, Value chain model, Google, Alphabet, opportunity identification
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-33510OAI: oai:DiVA.org:hh-33510DiVA: diva2:1080917
Subject / course
Scientific method
Available from: 2017-03-13 Created: 2017-03-12 Last updated: 2017-03-13Bibliographically approved

Open Access in DiVA

Applying the value grid model; an examination of Google(197 kB)215 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf