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THE NEEDS AND CHALLENGES OF ADOPTING BUSINESS INTELLIGENCE FOR SMALL AND MEDIUM-SIZED ENTERPRISE (SME)
Halmstad University, School of Business, Engineering and Science. (Research Design and Methods)
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

Nowadays, managing business performance is becoming a relatively difficult and complex process for managers since it is undertaking major change both in research and practice. With the growing global interest in Business intelligence (BI), it has also been identified as an important role for small and medium-sized enterprises (SMEs) to satisfy their customer’s needs by analyzing through BI system. However, the limited financial resource and lack of human capital are becoming the constraint for SMEs to invest in Business Intelligence system; as well the return of their investment in BI system is still being considerable for SMEs to invest in the system. This study proposes an innovative approach for assessing and prioritizing the use of BI, which can help SME owners to prioritize their customer’s needs and communicate with their stakeholder by using Kano model. This paper is prepared in a way to define and convey the idea of Kano Model and its application to aspiring organizations.

Place, publisher, year, edition, pages
2017. , 11 p.
Keyword [en]
Business Intelligence, SME, KANO Model
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-33509OAI: oai:DiVA.org:hh-33509DiVA: diva2:1080914
Subject / course
Scientific method
Available from: 2017-03-13 Created: 2017-03-12 Last updated: 2017-03-13Bibliographically approved

Open Access in DiVA

fulltext(468 kB)143 downloads
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File name FULLTEXT01.pdfFile size 468 kBChecksum SHA-512
77a4483e1a42f2d2d133472fb9a178ba17baf4bf403eab22b40a8ea67147fe0df588424b468ed5212b821918cf2798fe100d496328a5c0dd4113844b0c47b7d9
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf