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APPLYING THE VALUE GRID MODEL IN AIRLINE INDUSTRY: A CASE STUDY OF SCANDINAVIAN AIRLINES (SAS)
Halmstad University, School of Business, Engineering and Science. (Research Design and Methods)
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the concept of linear value chain has recently become unsuitable as a tool to analyze some industries and to uncover many sources of value. The value grid approach allows firms to identify opportunities and threats in a more explicit way than with the traditional value chain model. Until now, there are still not many researchers working on the concept of value grid. Therefore, the purpose of this research is to exemplify the value grid model in airline industry with a case study of Scandinavian Airlines (SAS) and to illustrate its application, the provision of airline industry and content is explored to identify potential strategic implications for Scandinavian Airlines (SAS).

Place, publisher, year, edition, pages
2017. , 11 p.
Keyword [en]
Value Chain, Value Network, Value Grid, Airline Industry
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-33507OAI: oai:DiVA.org:hh-33507DiVA: diva2:1080912
Subject / course
Scientific method
Available from: 2017-03-13 Created: 2017-03-12 Last updated: 2017-03-13Bibliographically approved

Open Access in DiVA

fulltext(358 kB)152 downloads
File information
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4452c06b575a77dcd17a321a919f76ddb4b3574c5d29449544708405c2bb74ba7c88d31065e619b1cee8883485e0bd33e979933271fa0180b7301dfdc272377b
Type fulltextMimetype application/pdf

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Heang, Rasmey
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf