hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Importance of Target Audience Selection for Kano Model Effectiveness: A Case Study of Klarna Group
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of segmentation and targeting, helps companies to save time, money and effort, since the messages are directly delivered to those who are their target audience, and are really interested. Moreover, the companies using the focus groups and in-depth interviews can collect target audience’ requirements, in order to later on meet those requirements and increase the customers’ satisfaction. Furthermore, the findings revealed that for the companies in the online payment industry it is crucial to have a good reputation and be trustworthy.

Place, publisher, year, edition, pages
2017. , 10 p.
Keyword [en]
Kano Model, Target Audience, Segmentation, Market Research, Klarna, Online Payment Industry
National Category
Economics
Identifiers
URN: urn:nbn:se:hh:diva-33504OAI: oai:DiVA.org:hh-33504DiVA: diva2:1080906
Subject / course
Scientific method
Available from: 2017-03-17 Created: 2017-03-12 Last updated: 2017-03-17Bibliographically approved

Open Access in DiVA

The Importance of Target Audience Selection for Kano Model Effectiveness(455 kB)217 downloads
File information
File name FULLTEXT01.pdfFile size 455 kBChecksum SHA-512
e8f5a19882849b9ed032de96afdc7ddf153b5e48b526298a7806034a33d031e59e80b27ee795ccfaaa3a48f0dcd431a21c05491517c70ad4b26551fcbee900d6
Type fulltextMimetype application/pdf

By organisation
School of Business, Engineering and Science
Economics

Search outside of DiVA

GoogleGoogle Scholar
Total: 217 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 291 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf